Digital Experience Platform (DXP)

Integrated set of core technologies that support the composition, management, delivery and optimization of contextualized digital experiences.

Organizations use DXPs to build, deploy and continually improve websites, portals, mobile and other digital experiences. DXPs manage the presentation layer based on the role, security privileges and preferences of an individual.


Highlights

CMS Cloud: Compare content quickly with an agile CMS that combines enterprise with scale.
Marketing Cloud: Breaks down organizational silos to empower your whole team to rapidly compose and orchestrate new digital experiences.

Benefits

Build, launch, and manage secure CMS experiences at scale.
The low-code way to design, build, and enhance your CMS site.
Digitally build, govern and run a portfolio of websites.
Build a more engaging customer experience across all touchpoints, helping you to make 1-to-1 connections with your consumers.
Unify your data and your customer profile.
Use machine learning to process data and create actionable predictive insights.
Best-in-class security and governance tools to control risks.

Retail and Distribution

At Locus, we believe that Acquisition + Retention = Efficiency is a key success factor for Retail and Distribution businesses. To stay aligned, Locus offers Data-driven marketing strategy tools that clients can adapt to maximize revenue and profits.

More detail

Digital Experience Platform Case Study #1

Understand customers throughout stores and digital channels while delivering hyper-relevant Customer Experience across every touchpoints.

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Digital Experience Platform Case Study #2

To increase the effectiveness of marketing reach by reducing unnecessary displays, and synching online and offline marketing data.

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Digital Experience Platform Case Study #3

To refrain from blanket discounting, and instead, selectively offer discounts to customers who need it.