Digital Experience Platform Case Study #1

Objective:

Understand customers throughout stores and digital channels while delivering hyper-relevant Customer Experience across every touchpoints.

Outcome:

• Hyper-relevant experiences:  Simplify the tech stack (combination of email and CDP) to enable hyper-relevant targeting for full customer journey and increased YoY traffic to the website.
• Unified data: Unified data: Deduped, Cleansed and Standardized identities from various data sources, reducing database size by 50%.
• Audience targeting: Segmentation by buying preference, product/category purchase, loyalty member level and total value, win-back strategy, and predictive audiences with ML; increased revenue on a single win-back campaign by $250K.
• Improved ROI from email & digital campaigns: All segments integrated to email/social, leveraged existing database for lookalike modeling, tracked offline conversions for better attribution.

Solution:

Marketing Automation, Customer Data Platform (CDP)